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Unit 1 - Ashton Lodge Farm, Hartwell Road, Copyright © 2004-2008 Aspect Exhibitions. All rights reserved. Custom
Built Exhibition Stands | Modular
Display Systems | Lighting
Gantry | Shell
Interior | Exhibition
Stand Design |
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| Here at Aspect exhibitions, customer service is number one; despite our heavy investment in modular exhibition stands we still put customer service above everything else. As premier exhibition contractors we provide a huge range of services including exhibition stand design, conference sets, shopfitting, graphic design and a multitude of other services - a little bit more than your average exhibition stand contractor. There are many exhibition stand contractors out there but we and our existing clients believe that our customer service, value for money and punctuality differentiates us from your run of the mill exhibition stand contractor. When looking for a professional, customer focused exhibition contractor - get one aspect right the first time - pick ‘Aspect Exhibitions’ the exhibition stand contractors choice. How do you select the correct exhibition stand contractor? What makes one firm of exhibition stand contractors stand out from the rest? Selecting the best exhibition contractor to meet your specifications, high standards and expectations is not an easy thing to do. The first thing most people do today when searching for the right modular exhibition stands or most relevant exhibition contractors is to look on the net - however a good website does not necessarily equate to a good service. When you have located a perhaps, suitable exhibition contractor a quick look at the website and a phone call is not enough to qualify that business for your requirements - ring around and if possible obtain testimonials from previous customers about their particular exhibition contractor experience with this company - remember, good professional exhibition stand contractors can make you as a business, more importantly an unprofessional two bit exhibition stand contractor can break you. Marketing your brand at an exhibition One of the most important elements in attracting potential business to your exhibition stand is individuality, in order to gain the maximum amount of exposure you must stand out from the crowd. A good team of exhibition contractors can help you on every step of your journey. A major and sometimes undervalues aspect of this is the exhibition contractors onsite staff - if they are in or around your stand for the exhibition, they must blend in with your own staff - ie Clothes, name badges - again, an efficient, diligent team of exhibition contractors will know this. In the planning stage, ensure your exhibition stand contractors fully understand what your company is all about and the objectives that must be met. This will allow exhibition stand contractors to tailor their designs in accordance with your precise specifications, long standing reputable exhibition contractors will generally have a good idea of what works and what is ineffective. Assessment of potential exhibition contractors Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge of the exhibition stand contractor, and might include:
Assessment methods should closely reflect workplace demands and the needs of particular groups [eg people with disabilities and people who may have literacy or numeracy difficulties, a good team of exhibition contractors should also be culturally sensitive and take this into account in all aspects of the design process. Key Knowledge requirements Good, experienced exhibition stand contractors will know their field of work from A to Z; however problems can arise when certain elements of the exhibition contractor’s subject area are sub-contracted to other firms, whose standards and general ethos are below what you would expect from professional exhibition contractors. Your contact from the company should adhere to all of the below guidelines - you are paying for his exhibition contractor services.
In accordance with the above, exhibition stand contractors, in conjunction with you, must have the necessary documentation appertaining to the points listed below. These may have to be submitted by exhibition stand contractors to the venue manager in accordance with health and safety regulations.
Value for money An effective exhibition stand designed by exhibition contractors and/or an exhibition stand contractor does’nt have to break the bank. The potential returns can be phenomenal if your guidelines are right for your target audience and the exhibition contractor meet expectations. Good exhibition stand contractors and specific exhibition contractors have or should have a proven track record with the correct methodology to ensure every pound you spend is utilized to its maximum potential. Exhibition stand contractors and associated exhibition contractors can work with you to ensure that more expensive promotional options are not utilised simply because they are available. Again, good exhibition contractors will advise you and plan the most effective strategy in accordance with your budget. Will I see a healthy return on my investment in my exhibition stand contractor? Exhibition stand designs created by professional exhibition stand designers and exhibition contractors are equipped with the appropriate tools as well as proficient exhibition stand staff. Trade show stand designs crafted by experienced exhibition designers and exhibition contractors are effective in promoting brand awareness which can result in a real enhancement in product sales. In short, spending a few extra pounds in the short term on premier exhibition stand contractors is more likely to reap rewards than saving a nominal fee on the perhaps shoddy services of cheap exhibition contractors.
Another crucial element regarding the onsite work at the venue is your exhibition stand contractors’ ability to provide the capacity and proficiency for the following specialised trades.
Although the exhibition stand contractor should ensure that all the people that work for his team of exhibition contractors are suitably qualified, possible Health and Safety implications of unqualified tradesman should be thoroughly evaluated. The implications of a fire through substandard electrical work for instance, could have devastating effects not only on the reputation and livelihood of the client and exhibition contractor, but also fellow exhibitors and the reputation of their exhibition stand contractors. Adequate insurance and necessary skilled personnel should also be thoroughly investigated by the exhibition contractor for the following additional elements:
Although all of the above elements should be taken into account by the exhibition stand contractors it is the client who will suffer if anything goes wrong - the importance of selecting good exhibition stand contractors cannot be stressed enough. What show would best meet my requirements? There are generally a multitude of trade shows exhibitions running at any one time, these generally cater for a very specific target audience, so picking the right show and the right team of exhibition stand contractors is of paramount importance. Questions you should ask and evaluate are as follows:
Match your stand design with your exhibition objectives Picking the right event, the right exhibition stand contractors and the right venue is not enough solely to maximise the potential. Whilst the exhibition contractors can provide a few pointers, the overall responsibility for the design must come from you, the client. Below are essential guidelines and an action plan which must be agreed and closely monitored by you and your exhibition contractors.
Why Exhibit? An exhibition is the only way that a customer can get a complete feel for the product before purchasing. A slick operation designed by the client and facilitated by good exhibition contractors is the key to attracting attention, providing information and ultimately closing the deal. The close cooperation between the client and exhibition stand contractors is the crucial element that determines if an event is successful or fails. An additional factor as to why exhibition works are that they are held in a neutral venue for both the seller and the potential buyer - this can put both parties on an even footing in contrast to a sales situation at the sellers’ or buyers’ premises. Exhibition contractors can further aid this process by creating an environment where the potential buyer feels comfortable and at ease, good exhibition stand contractors will incorporate this into the design and general ambience of the stand. In this day and age when the internet is further gaining ground over traditional sales settings the desire for human contact is a factor that many people consider before buying or investing. Exhibition stand contractors can facilitate this further and design a ‘face to face‘ environment for business - not everyone prefers the convenience of online business. The medium that is the exhibition is a unique form of marketing, putting your company on show. Whether this production is successful or not depends on the enhanced planning and implementation by the exhibition contractors. Good exhibition stand contractors will always want to put on the best performance they can, not only because they want the clients repeat business but because they have pride in what they do. Your main exhibition message must attract the attention of the right people in a matter of seconds - exhibition stand contractors know exactly the correct formula to make this happen. When people are attending trade shows, they could have other things to worry about, such as how is the business coping in my absence, it is for this reason that the exhibition contractors must produce a stand that will capture attention and refocus potential clients. First impressions are everything in the marketing world and exhibition stand contractors must keep this at the forefront of all their design considerations. Exhibition contractors will have a series of key words specifically to achieve this goal; words such as ‘new’ and ‘latest’ are two of many examples. Always ensure that your exhibition stand contractors use the right keywords for your company. Intelligent use of advertising and sales materials in the exhibition environment. Using graphics, props or models is a highly effective way of transmitting your business to potential buyers, again, good exhibition contractors will know and utilise this regularly. Demonstrations and visual displays that show the products in use will attract potential customers; exhibition stand contractors will have the necessary equipment to demonstrate this. Try, wherever possible to display how your product can be utilised by your potential client, exhibition contractors in conjunction with exhibition stand contractors and marketing experts can provide several ideas as to how this can be achieved. Effective exhibition stands do not make the target audience have to think as to what you are offering, exhibition contractors can make this experience slick and stress free. Exhibitions - an overview on what it can do for you Without doubt exhibitions are a highly effective way of getting your product and product message across. To achieve this in the most effective manner it is essential to get the right team of exhibition contractors - The right team of exhibition contractors should be able to provide invaluable advice in the exhibition process from start to finish, if they cannot do something they can recommend or sub contract to other teams of exhibition stand contractors who are perhaps specialised in a certain field. Three crucial points to remember before your exhibition are as follows: 1. Careful planning by the client on what their objectives are and clearly projecting their aims to the exhibition contractors. 2. Selecting the correct team of exhibition contractors - as previously stated this can potentially make or break your business. Aside from the make or break aspect, hiring the wrong exhibition stand contractors can hit you financially. 3. Monitoring the exhibition contractors from start to finish, this is in your interest - make sure they and all associated exhibition stand contractors know every step of the process. To conclude, hiring the best exhibition contractors is crucial to the future of your business - utilise one aspect for your exhibition needs - www.aspectexhibitions.co.uk a premier team of exhibition contractors. Aspect Exhibitions are an exhibition contractor / exhibition stand contractor providing exhibition stand hire and exhibition stand installation. Based in Northampton Aspect Exhibitions have been trading for over Fifteen years, in this time Aspect Exhibitions have been providing exhibition stands, exhibition equipment and exhibition services throughout the whole of the UK and across Europe. Based in the UK Aspect Exhibitions are ideally located for all the major UK venues including the NEC, ExCel, Olympia, Earls Court and all other London venues. All other exhibition centres such as the SECC, Harrogate and the Brighton conference centre are also catered for. Employing fully skilled carpenters and operating a fully equipped production facility Aspect Exhibitions are able to produce, in-house, custom built exhibition stands built using traditional exhibition stand methods. As well as bespoke exhibition stands we can also produce custom built plinths, computer desks, retail display etc etc. An official Mero service partner for the UK, Aspect Exhibitions have built up extensive stocks of the R8 System and the Meroform exhibition system for hire. These products are ideal as a stand alone exhibition stand systems or can be utilised together to create exciting exhibition stand design. The Meroform system is an extremely adaptable exhibition display system which can be used to create many exhibition and display solutions such as spaceframes, exhibition walling, display plinths, lighting towers, outdoor displays, art gallery display walling, conference staging and double deck, multi storey exhibition stands. The R8 System is very similar to the Octanorm system and is perfect for exhibition booth construction, exhibition walling, display walling and shell schemes. Aspect’s considerable stocks of the R8 System makes them an ideal shell scheme contractor for the smaller more regional events. Recent investment into the Quick Truss Quatro 290 range of aluminium light truss has enabled Aspect to get into the specialist lighting gantry hire market. This system is perfect for creating temporary and permanent exhibition stand structures, banner support frames, lighting rigs, outdoor displays and exhibition stand for outdoor events and county shows. |
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| Exhibition Stands | Exhibition Stand | Trilite | Tri Lite | Lighting Truss | Lighting Gantry | Quick Truss |
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