Aspect Exhibitions https://www.aspectexhibitions.co.uk Thu, 06 Dec 2018 13:55:37 +0000 en-GB hourly 1 https://wordpress.org/?v=4.9.8 A Beginner’s Guide to Exhibiting at Birmingham’s NEC https://www.aspectexhibitions.co.uk/blog/beginners-guide-exhibiting-birminghams-nec/ https://www.aspectexhibitions.co.uk/blog/beginners-guide-exhibiting-birminghams-nec/#respond Thu, 03 Aug 2017 04:59:16 +0000 https://www.aspectexhibitions.co.uk/?p=3186 Since opening in 1976, Birmingham’s multi award-winning National Exhibition Centre (NEC) has become the UK’s largest and most popular venue for exhibitions and trade-shows, and hosts every kind of industry trade fair, exhibition and consumer show imaginable. The NEC comprises 20 interconnecting halls, ranging in...

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Since opening in 1976, Birmingham’s multi award-winning National Exhibition Centre (NEC) has become the UK’s largest and most popular venue for exhibitions and trade-shows, and hosts every kind of industry trade fair, exhibition and consumer show imaginable.

The NEC comprises 20 interconnecting halls, ranging in size from 1,300sqm to 25,000sqm and providing 186,000sqm total exhibition space, plus 160 acres of outdoor hard-standing, 75 acres of woodland and a 15,643 capacity arena. Coupled with state-of-the-art visitor facilities, it’s no wonder that the NEC is the go-to venue choice for so many event organisers.

The NEC’s size, reputation and accessible location at the heart of the UK help to ensure that exhibitors gain the best audience exposure for their products and services and generate valuable new business.

If you’ve never exhibited at the NEC before, the prospect of exhibiting at one of the world’s top ten largest venues may seem a bit daunting, particularly for overseas companies exhibiting at the NEC for the first time. To help reassure you we have put together this beginner’s guide to exhibiting at Birmingham’s NEC. This will give you a head start and to help make your experience of this world-class venue both enjoyable and successful.

Why exhibit at the Birmingham NEC?

The NEC hosts more than 140 events every year, including famous shows such as Crufts dog show, Clothes Show Live, Grand Designs Live and the Motorhome and Caravan show. More than 2 million visitors pass through the NEC’s halls, providing a rich source of potential customers for those who exhibit at the many major trade fairs and exhibitions held here.

How to get to the NEC

The NEC’s central location and unrivalled transport connectivity mean that it is easy to get to both for UK and international exhibitors. That said, we’d always advise exhibitors to arrive in plenty of time (maybe even the day before the event) to be on the safe side.
This will give you and your chosen exhibition stand contractor sufficient time to ensure that everything is present and correct with your stand, familiarise yourself with the layout of the venue and, if you’re staying overnight, time to plan your route from your hotel to the venue. Getting prepared in advance is the best way to ensure that any last-minute hitches can be resolved, and to calm any pre-event nerves.

Centrally located in the UK, the NEC benefits from superb transport links, enabling exhibitors to get there by road, rail and even air!

By Road

Incredibly, 75% of the UK’s population lives within a three-hour drive of the NEC, so if you’re transporting your own exhibition stand and accessories this is a great option. All you have to do is enter the NEC’s postcode – B40 1NT – into your satnav and you’ll find getting there is a piece of cake. The NEC is signposted from major routes and motorways including the M42, M40 and M6, and once you arrive it’s just a case of following the signs to your particular exhibition space and parking close by. Of course, you may have taken the option of using an exhibition stand contractor that offers a complete transport logistics and installation service (like *ahem* Aspect Exhibitions). In this case, you can just turn up in your own car and park in one of the NEC’s 16,500 parking spaces!

 By Air

If you are travelling from overseas or taking one of the many domestic flights that fly into Birmingham, the transfer to the NEC really couldn’t be any easier. The rail link at Terminal 1 of Birmingham International Airport provides shuttle trains to the NEC every two minutes, and the journey takes just ninety seconds!

 By Rail

If you’re travelling light to your exhibition you can let the train take the strain. From Birmingham International Railway Station you can stroll, under cover, to any of the NEC’s exhibition halls within ten minutes. There are regular train services to Birmingham from stations throughout the UK, although you may need to change at Birmingham New Street station depending on where you’re travelling from. You can plan your train journey to the NEC using the National Rail Enquiries journey planner (http://www.nationalrail.co.uk/).

By Bus

Getting to the NEC by bus is as easy as hopping on the National Express, Megabus or any of the other 120+ coach services that go to Birmingham International Airport from towns and cities UK-wide every day. From the airport’s Terminal 1, the NEC is a 90-second train journey away. If you’re travelling from Birmingham city centre, you can take the 900 bus (every 15 minutes) or the 97 (half-hourly). You can also pick up the 900 from Coventry or the 966 from Solihull.

By Taxi

You’d be unlucky to find a cabbie that couldn’t get you to the Birmingham NEC, but before you choose a taxi firm it’s a good idea to ensure that they’re reputable and reliable. You can do this by checking online reviews, or by booking with the NEC’s own recommended taxi company; details can be found at http://www.thenec.co.uk/visitors/getting-here/. Taxi ranks are clearly marked outside each of the NEC’s main entrances.

Overnight Accommodation for NEC Exhibitors

Exhibitors needing to stay overnight near the NEC will find an abundant choice of accommodation to suit every taste and budget.  With the International Airport close by, all of the usual suspects – Hilton, Ibis, Crowne Plaza and Premier Inn – are present; however, there are many more options besides these.  A comprehensive list of hotels near the NEC, with customer reviews, can be found on TripAdvisor (https://www.tripadvisor.co.uk/HotelsNear-g186402-d1475116-National_Exhibition_Centre_NEC-Birmingham_West_Midlands_England.html)

It’s worth noting that for the biggest and most popular exhibitions, accommodation near the NEC can book up months in advance so it’s important to plan ahead if you need to stay overnight. If you’re driving to the NEC you might also want to check whether or not parking is included in the price of your stay.

Things to do in and around the NEC when you’re not exhibiting

At the end of a day’s exhibition, the NEC provides plenty of pleasurable ways to spend downtime. Although the sights and attractions of central Birmingham are only a short train ride away, the venue itself has much to offer by way of entertainment. Adjacent to the NEC you’ll find Resorts World Birmingham; a state-of-the-art shopping and entertainments complex.

In addition to a range of outlet stores, Resorts World also offers a spa, a hotel, an eleven-screen Imax cinema, a casino and a new virtual reality gaming centre. You’re unlikely to go hungry or thirsty either, with a total of eighteen restaurants, bars and cafes to choose from, ranging from favourites such as Pizza Express, Nandos and TGI Fridays to the award-winning cuisine of Waters Restaurant.

Choosing an exhibition contractor to help

If you have booked your exhibition space you will almost certainly need to engage the services of a reliable and reputable exhibition stand contractor to build your stand, maximise your presence and show off your products and/or services to their full potential.  Even if you’ve booked a shell scheme stand, a good exhibition stand contractor will help to ensure you stand out from the crowd.

The safest option for finding a good exhibition stand contractor is to visit the website of the Event Supplier and Services Association (ESSA) (https://www.essa.uk.com). Exhibition stand contractors that are members of ESSA are bound by a code of conduct; this gives you assurance that they are reliable, trustworthy and committed to high standards of service.

Using an experienced exhibition stand contractor – especially one that is familiar with the logistics and layout of the NEC – can save you time, money and worry, allowing you to concentrate on the important business of making your time at the exhibition as productive as possible.

Get the most from your exhibition stand at the NEC

At Aspect Exhibitions we have long experience of providing services to exhibitors at the NEC; as a result, we know this amazing venue inside out. We pride ourselves on providing everything you could possibly need in order to gain the maximum benefit from exhibiting at the Birmingham NEC. Here’s a quick overview of our main services:

Planning, designing and creating your exhibition stand

Once you have decided to attend your chosen event we can help you to choose the best location, size and layout for your stand space.
We can develop your exhibition stand ideas and requirements into an impressive high-impact exhibition stand that works for you.

As we offer custom build and a number of system solutions we can advise you, with complete impartiality, which solution is best for you and your budget.

When a design and quotation have been agreed, one of our dedicated project co-ordinators will complete and submit the design, plan, risk assessment and method statement to the exhibition organiser.  Your stand will be prepared weeks in advance of the show by our experienced staff and, where necessary, unique and custom built elements will be manufactured by our skilled in-house carpenters.  After the stand has been manufactured, items such as furniture and lighting will be picked and palletised ready for secure delivery by our professional stand installation team.

Exhibition stand installation and storage

Reliable and professional exhibition stand installation and dismantling sits at the heart of our business, so whether you already possess your own exhibition stand or we supply you with one of ours, you can rely on us to take care of all aspects of its safe delivery to the exhibition venue, installation, dismantling and return.
We can also safely store your exhibition stand for you between exhibitions.  At our 16250sq/ft premises in Northampton we have over 8000sq/ft (743sq/m) of dedicated storage area.  Your exhibition stand will be kept in a secure, dry and clean environment and will also be covered by our exhibition industry specific insurance.

8 quick tips for first-time NEC Exhibitors

Finally, when exhibiting at any event here are a few things you should consider-

  • Plan ahead! Make sure you know exactly what you’re getting when you book your exhibition space, and what you will need to provide yourself.

 

  • Size matters; your exhibition stand must be large enough to meet your needs (adequate space for product displays, literature etc.), and those of your visitors (seating, hospitality).

 

  • Order everything you need for the exhibition (AV equipment, furniture, graphics panels, display plinths etc.) at least four weeks ahead of your attendance.

 

  • Ensure you have sufficient staff on your exhibition stand. This means that breaks and mealtimes are covered and gives more opportunities to engage with visitors.

 

  • Go for the best exhibition stand you can afford. A well-designed, inviting and high-impact stand make the best impression with visitors and set you apart from your competitors.

 

  • Set realistic goals for your exhibition attendance. You might want to measure visitor numbers, leads generated or sales made, for example. After the event, evaluating how you performed will help you to work out which tactics worked best for you.

 

  • Relax and enjoy the experience. Dress smartly but comfortably, smile and acknowledge everyone who approaches your stand and be friendly; remember the adage: people buy from people.

 

  • Take an opportunity to walk around your exhibition and any others that might be going on in the NEC. This is a great way to find out what your competitors are up to, and also to pick up new ideas for exhibiting.

Take advantage of our experience…

We’ve provided services for exhibitors at the NEC for many years. No matter whether you want to make your mark at an indoor or outdoor event, and regardless of the products or services you offer, we’re confident that we can we can help you get the full benefit from exhibiting at the Birmingham NEC.

From individual services to a complete turn-key exhibition solution, let us know how Aspect Exhibitions can make your exhibiting experience at the NEC the best it can possibly be by calling us on 01604 864999 to chat through your requirements.

 

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10 Tips for Increasing Your Success at Exhibitions https://www.aspectexhibitions.co.uk/blog/10-tips-increasing-success-exhibitions/ https://www.aspectexhibitions.co.uk/blog/10-tips-increasing-success-exhibitions/#respond Wed, 19 Jul 2017 09:08:25 +0000 https://www.aspectexhibitions.co.uk/?p=3178 Exhibitions, trade fairs and industry events provide excellent opportunities to raise your company’s profile within your industry and generate new business by exposing your products and services to a captive audience of target customers. As with anything else, the more experience you have of exhibiting,...

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Exhibitions, trade fairs and industry events provide excellent opportunities to raise your company’s profile within your industry and generate new business by exposing your products and services to a captive audience of target customers. As with anything else, the more experience you have of exhibiting, the more you’ll learn about what works for you and the more successful you’ll be.

At Aspect Exhibitions we’ve been providing professional exhibition services to new and seasoned exhibitors for more than twenty six years, helping our clients to make the most of the events they attend.  Nobody becomes an expert in exhibiting overnight, so to help get you started on the best footing we’ve put together 10 tips for increasing your exhibition success, based on our own experience.

1. Have realistic expectations

As a first- or second-time exhibitor it’s possible that you might not achieve the results you were expecting from your event. Don’t give up; every exhibition gives you the chance to learn from mistakes, refine your strategy and increase your success the next time.

2. Track your budget

Setting the right budget for exhibiting is something that comes with experience, so it’s a good idea to track your expenditure right from the word go. After the first couple of exhibitions you’ll be able to shape your budget better, cutting out unnecessary cost and getting the best financial return from each event.

3. Build a reliable ‘events team’

Exhibiting is all about face-to-face networking with potential customers, so if possible it’s a good idea to build a team of experienced, outgoing and customer-focused salespeople who become your ‘go-to’ representatives for every trade show or event.

4. Take notes

Exhibitions are an invaluable source of customer insight. Chat to your visitors to find out, for example, the challenges their businesses face, the problems they need to resolve, the types of product and service they’re looking for, what attracted them to your stand and so on. Jot down everything you feel is useful; these notes may help you to be more customer focused, improve your exhibiting strategy or even give you ideas for new products and services.

5. Invite existing customers and follow up every lead

Before every exhibition you have an excellent excuse to get in touch with and ‘warm up’ existing customers to let them know that you’ll be at the event. A major key to exhibition success, though, is following up every single prospect afterwards; a simple courtesy call or email to say “thank you or visiting our stand” or “it was great to meet you, is there anything we can help you with?” shows that you care and can be a great way to build your customer base.

6. Check out the competition

As you are almost certainly going to be surrounded by your competitors, there’s no better time to see what they’re up to with new products, packaging and how they have presented themselves at the show. Time spent visiting your competitors is a good way to see latest trends and ideas and, more importantly, network within your industry and marketplace.

7. Go along to discussions, presentations and demonstrations

At many events there’s other activities going on besides the exhibition. You’ll often find industry experts giving talks or hosting discussion panels on subjects that are relevant to your market. Sitting in on these can be invaluable in keeping up with and discovering the latest developments within your chosen field.

8. Stay current and stand out!

Making the right impact at exhibitions is vital to success. A well-designed, custom built or smart modular exhibition stand will go a long way to ensuring that you stand out from the crowd, using a good exhibition stand builder, such as Aspect Exhibitions, will ensure you get the maximum from your investment and will elevate you above the lower echelons of your fellow exhibitors.

9. Build upon each exhibition experience

Exhibiting for the first time can be a bit of an eye opener. Fairly soon, you’ll learn what works well for your business, what can be improved and what can be forgotten. With each exhibition you should be able to learn a little more about what makes a show successful and profitable. Track your progress, refine as you go and before long you’ll be exhibiting like a pro and reaping the business rewards.

10. Work, rest and play

Exhibition success requires commitment and hard work, but that doesn’t mean you shouldn’t take time to relax and enjoy an event too. Make sure to take regular breaks, chat with colleagues and friends and take the occasional stroll around the show; if you’re tired or not having a good time yourself, it may affect your interactions with prospective customers.

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Rototilt at Plantworx 2017: a Great Outdoor Exhibition Experience https://www.aspectexhibitions.co.uk/blog/rototilt-plantworx-2017-great-outdoor-exhibition-experience/ https://www.aspectexhibitions.co.uk/blog/rototilt-plantworx-2017-great-outdoor-exhibition-experience/#respond Thu, 29 Jun 2017 11:40:12 +0000 https://www.aspectexhibitions.co.uk/?p=3168 Our talent for creating imaginative and exciting exhibition stands is not limited to indoor exhibitions; we’re also fully equipped to create amazing outdoor exhibition stands as well. Our recent investment in a number of high quality modular marquee systems, accessories and a levelling modular floor...

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Our talent for creating imaginative and exciting exhibition stands is not limited to indoor exhibitions; we’re also fully equipped to create amazing outdoor exhibition stands as well. Our recent investment in a number of high quality modular marquee systems, accessories and a levelling modular floor system, means we can also create fabulous stands for outdoor events as well.

That’s just what Rototilt – one of our newest clients – were looking for when the approached us to design something for their outdoor exhibition space at the recent Plantworx 2017 exhibition (http://www.plantworx.co.uk).
Established in Sweden in 1986, Rototilt (www.rototilt.com/en-GB/) has become the world’s leading manufacturer of safe and effective tiltrotators. Yeah, we wondered what a tiltrotator is too. Apparently, it’s a hydraulic attachment that goes on an excavator to allow the excavator’s bucket to rotate through 360o, increasing its accuracy and precision.

So, knowing that Rototilt is a big name in the construction and earthworks industry, it makes sense that they’d want to exhibit at Plantworx. This is the UK’s largest working construction equipment exhibition. Over three days in June almost 400 exhibitors attend this outdoor event to showcase and demonstrate their latest construction equipment to a huge audience of industry professionals.

Plantworx demands an amazing venue

To stage such a huge and prestigious event you need a pretty special venue. Plantworx doesn’t disappoint. It’s held at Bruntingthorpe Proving Ground; the largest privately owned vehicle test track facility in the UK. Situated eleven miles south of Leicester, the Bruntingthorpe site was originally a World War II airfield and remained an RAF and USAF facility until 1972.

Now in private ownership, Bruntingthorpe offers a wide range of facilities and services for the automotive, defence, construction and aviation sectors. This huge and flexible site is used for vehicle test and development, vehicle storage, vehicle refurbishment and events, including corporate hospitality. Its comprehensive facilities and varied landscapes also mean that Bruntingthorpe is a popular location for film and TV shoots; both Top Gear and parts of the movie Mission Impossible were filmed here.

Our impressive exhibition stand for Rototilt

Rototilt came to us with a basic idea of the exhibition stand concept they wanted for Plantworx and we worked with them to develop their ideas, identifying the use of one of our versatile modular marquee systems as the best solution to meet their needs.

The stand design was based around a 6.0m x 6.0m marquee, created using two of our 3.0m x 6m marquee modules. The 6.0m x 6.0m structure was divided into two halves using modular glass walling and double glass doors. The inside area was then decorated with an internal exhibition system featuring printed infill panels to create a small store, coffee station and, more importantly shelter from the British weather!

The entire marquee structure was built on top of a 100mm platform. This consisted of a carpeted area inside the enclosed portion of the marquee, and grey painted decking on the external hospitality area and access paths. Rather than using our adjustable flooring system we opted for a traditional joist solution, fixing plywood panels in the carpeted area and decking direct to the joist for the remaining external area. Using a combination of packers and specialist adjustable feet we were able to provide a very flat and stable floor area.

Rototilt had also booked additional stand space at Plantworx to provide an area where they could demonstrate their equipment. To maximise the visual impact of both their main marquee and this demonstration space we installed branded crowd-control barriers, our modular lighting gantry system ( see www.lightinggantry.co.uk for more information), and printed PVC mesh. Mesh is the perfect solution for outdoor exhibitions as it can cope with windy conditions. Our gantry system is used on many projects throughout the year including indoor and outdoor exhibition stands, and also for starting and finishing point gantries at high profile events such as the Reading Half Marathon and, more recently, Nottingham’s Robin Hood Half Marathon www.robinhoodhalfmarathon.co.uk

Comfort and hospitality: the finishing touches

It’s all very well to have a great-looking, high impact exhibition stand that attracts visitors, but it’s a good idea to make sure that they’ll want to stay and look around. To provide comfort and hospitality for Rototilt’s visitors we supplied, on hire, some of our lovely aluminium bistro style furniture and our amazing Nespresso CS220 Pro coffee machine (www.nespresso.com/pro/uk/en/product/gemini-220-coffee-machine). Popular with our clients, this machine makes the most wonderful cup of coffee and is perfect for making your clients feel welcome and appreciated.

The work we did for Rototilt at Plantworx this year is just one example of how we can handle outdoor exhibitions of all kinds. We love this kind of project and are always ready to help with the next one – whatever the weather!

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Exhibition Stand Designer/Project Manager https://www.aspectexhibitions.co.uk/careers/exhibition-stand-project-manager/ https://www.aspectexhibitions.co.uk/careers/exhibition-stand-project-manager/#respond Thu, 12 Nov 2015 11:30:02 +0000 http://www.aspectexhibitions.co.uk/?p=2118 Aspect Exhibitions are a family owned and run exhibition contractor that design, manufacture and install high quality, innovative exhibition stands, custom built merchandising and displays units throughout the UK and Europe. Established over 20 years ago and located in Northampton, we have an opportunity for...

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Aspect Exhibitions are a family owned and run exhibition contractor that design, manufacture and install high quality, innovative exhibition stands, custom built merchandising and displays units throughout the UK and Europe. Established over 20 years ago and located in Northampton, we have an opportunity for a talented individual to join our design team.

The Role

We are on the lookout for a talented, energetic and creative individual to work within our busy exhibition stand design department.

The ideal candidate will need to be able to design from a brief and turn ideas into 3D concepts for new and existing clients. The candidate will have a creative yet practical mind-set as the role will require varied skills from the production of dimensional drawings to liaising with manufacturers and installation teams to ensure the project requirements are met.

Day-to-day the role will consist of working in 3D StudioMax to design innovative exhibition stands and produce technical drawings using AutoCad. You will also be confident at creating exhibition graphics using software applications such as Adobe Creative Suite.

The applicant should be comfortable working as part of a team, as well as possess natural creative flair, have an eye for detail and be a good written and verbal communicator. If you are a self-motivated individual with the ability to work to tight deadlines under your own initiative and deliver inspirational and imaginative designs please send your CV to info@aspectexhibitions.co.uk.

Essential skills

  • Excellent interpersonal and communication skills
  • Ability to grasp client need and consider creative solutions
  • A full working Knowledge of working with 3D StudioMax
  • Competent and experienced in the use of AutoCad software
  • A strong working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc).

Desirable skills

  • Sketchup/ Sketchup Pro

Salary

Competitive market rates, relative to individual’s skill & experience.

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Web Developer and IT Support Role https://www.aspectexhibitions.co.uk/careers/web-development-support-role/ https://www.aspectexhibitions.co.uk/careers/web-development-support-role/#respond Thu, 12 Nov 2015 10:42:16 +0000 http://www.aspectexhibitions.co.uk/?p=2370 Managing all of the IT requirement and ensuring that all problems are resolved immediately and effectively. You will be providing support to all employees You will be required to ensure that the company’s websites are kept up to date and current, and working with copywriters...

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Managing all of the IT requirement and ensuring that all problems are resolved immediately and effectively. You will be providing support to all employees

You will be required to ensure that the company’s websites are kept up to date and current, and working with copywriters to ensure that new content is added on a weekly basis, you will also be required to ensure that the company’s social media presence is kept up to date.

Any knowledge of Google Analytics, AdWords, and Webmaster would be advantageous, as would an understanding of Search Engine Optimisation.

Part of the role will involve creating content for pages within a WordPress environment, customising style sheets associated with themes and when required customising WordPress themes further to suit our style requirements.

Technical Skills and Knowledge

  • Windows 7 and Windows 8
  • Microsoft Office 2007 onwards and common desktop applications
  • Basic Networking Skills (TCP/IP) and the ability to network printers.
  • Providing IT Support
  • HTML and CSS
  • jQuery
  • WordPress
  • Social Media
  • SEO

The applicant will be working within a small business, and will be required to work under their own initiative and must be well motivated with great time keeping skills. They will be required to prioritise tasks ensuring that they are in the best interests of the company.

Duties and Responsibilities

  • Maintaining IT and Phone Infrastructure
  • Updating and populating Corporate Website.
  • Maintaining and implementing new websites based on the company’s requirements.
  • Maintaining Social Media Presence.
  • Liaising with Online Marketing Suppliers.
  • Monitoring SERPs and reporting to Business Owner.

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CNC Operator / Panel Processor https://www.aspectexhibitions.co.uk/careers/cnc-operator-panel-processor/ https://www.aspectexhibitions.co.uk/careers/cnc-operator-panel-processor/#respond Thu, 12 Nov 2015 08:52:23 +0000 http://www.aspectexhibitions.co.uk/?p=2334 Required Skills CNC Production CNC Programming and Uploading AutoCAD Experience Microsoft Office experience   We are seeking an experienced CNC Operator to take responsibility for responding to and actioning all enquiries relating to the CNC. You will be required to and be experienced in… Liaise...

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Required Skills

  • CNC Production
  • CNC Programming and Uploading
  • AutoCAD Experience
  • Microsoft Office experience

 

We are seeking an experienced CNC Operator to take responsibility for responding to and actioning all enquiries relating to the CNC.

You will be required to and be experienced in…

  • Liaise with customers.
  • Price up projects.
  • Order materials.
  • Produce or edit AutoCAD files ready for production.
  • Efficiently and accurately cut materials using the CNC
  • Ensure goods are efficiently and safely dispatched to the client on time
  • Maintain the CNC and tools
  • Order new tools/tool sharpening as required.
  • Work individually and as a team member as & when required.
  • Assist other departments and on other projects as and when required.

 

You will be a self-motivated individual with an efficient, organised and tidy approach to work, a positive and friendly outlook and great work ethic.

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How Graphics Design Can Help You Stand Out at Your Next Exhibition https://www.aspectexhibitions.co.uk/blog/how-graphics-design-can-help-you-stand-out-at-your-next-exhibition/ https://www.aspectexhibitions.co.uk/blog/how-graphics-design-can-help-you-stand-out-at-your-next-exhibition/#respond Thu, 23 Apr 2015 11:44:33 +0000 http://www.aspectexhibitions.co.uk/?p=2761 Standing out at an exhibition is as much a matter of preparation as of performance. When designing your exhibition stand, you’ll need to factor in several initial considerations, all of which can have an important impact on the type of graphics you’ll want to use...

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Standing out at an exhibition is as much a matter of preparation as of performance. When designing your exhibition stand, you’ll need to factor in several initial considerations, all of which can have an important impact on the type of graphics you’ll want to use in your display.

OMC 01The first of these considerations is the status of your brand. How well-known are you? Not every company has a logo as recognisable as Apple’s, and you’ll want to find the right design balance between showing off your logo and sharing what it represents. Lean too far in one of those directions, and you’ll miss the chance to imprint on people’s minds a connection between who you are and what you do.

Next, you’ll need to know whether you’re competing with other exhibitors for your audience’s attention, or whether you’ll have, more or less, a captive audience. If you’re lucky enough to be in the latter situation, you won’t need to use so much space in capturing your audience’s attention.

If you do need your exhibition display to stand out from the crowd, some knowledge of the surrounding environment can help to give you an edge.   If the exhibition hall and aisles are carpeted in a blue colour, for example, a blue-tone to your exhibition stand or display will blend in and viewers’ wandering eyes may be drawn elsewhere.

Once you’ve worked out how to attract people from a distance, it’s time to think about what you want them to see Morgan Hunt 01lfirst as they draw closer. Put yourself in your audience’s shoes: if your product is marketed toward children, it works best to place the more colorful parts of your exhibit near the eye level of the younger crowd, and the finer details at a height level the parents will read.

Your competitors may have engaged professional graphic-designers, so if you want to make a greater visual impact than them you’ll have to go one step further. Creative ideas, such as an overarching theme for your visual display (a forest theme, or a bar, or a restaurant counter, or a future city), can feature enough clever and inventive details to delight a visitor, capturing their attention for several minutes to find out what you’re all about.

Understand that in a crowded setting with many visual cues, viewers’ eyes are more likely to rest on images that look familiar at first glance. If your graphics department can create images that resemble well-known designs such as Wi-Clipper 01Fi signal icons, internet memes, road signs, and the like and then modify  these images just enough so that they instantly communicate your message, you’re likely to hold people’s focus for longer.

These simple tricks can work wonders on people’s attention without using up too much display space for flashy, over complicated imagery. Don’t let the urge to superficially impress get in the way of informing the audience exactly what it is you are offering. Ideally the two goals of impressing and informing should not be distinct in the layout of your display; they should complement each other.

So, with all that in mind, think of how your exhibition stand could present your company to the world in the best possible light… and let your imagination fly.

 

 

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Tension Fabric Exhibition Systems: Stand Out at Your Next Exhibition https://www.aspectexhibitions.co.uk/blog/tension-fabric-exhibition-systems-stand-out-at-your-next-exhibition/ https://www.aspectexhibitions.co.uk/blog/tension-fabric-exhibition-systems-stand-out-at-your-next-exhibition/#respond Thu, 09 Apr 2015 10:03:11 +0000 http://www.aspectexhibitions.co.uk/?p=2752 Are you looking for an innovative up to date solution to promote your company? Do you want to impress potential customers with your style? Do you want to avoid the hassle of installing complex exhibition stands? If so our Tension fabric exhibition system could be...

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Are you looking for an innovative up to date solution to promote your company? Do you want to impress potential customers with your style? Do you want to avoid the hassle of installing complex exhibition stands?

Northampton Borough CouncilIf so our Tension fabric exhibition system could be for you. The name may sound very technical but the concept is simple: we will design for you a structure that will wow potential customers at any exhibition, conference or event whether it be free stand or inside a shell scheme.

The major benefit of our tension fabric exhibition system is that it is very light and compact so can easily be moved from location to location, as well as stored until it is required again. The lightweight framework is rigid yet easy amazingly simple to assemble. Whilst other systems can be time consuming and painstakingly fiddly to assemble, our fabric exhibition systems can be erected in double-quick time in a painless manner.

Aside from the technical aspects of the product, there are very few limits to what you can create using this technology. It can bend, hang, wrap and take any form that you can think of. The major benefit is the images that can be put onto the final product in extremely high definition at any size, with eye-catching colours and, again, the choice of image is left to your imagination.

Strive BadgeOnce the framework is assembled the silicon keder sewn into the edge of the fabric is simply quickly tucked into a thin channel on the edge of the frame. To dismantle the graphic is simply pulled from the frame and then folded or rolled for re-use. Because the fabric fits in the frame under tension any creases simple disappear after a few hours.

If you are looking for a cost effective highly re-usable, self-build exhibition stand solution that will convey the right image to your existing and prospective client then this really is the solution for you.

As well as purchase, the system is also available on a hire basis. We can also offer storage and management for your system, graphics and literature as well as a full installation, dismantling and transportation service for all UK and European shows should it be required.

Get in touch with us today to discuss how our Tension Fabric Exhibition System can work for you.

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Making the Most of your Small Exhibition Stand https://www.aspectexhibitions.co.uk/blog/making-small-exhibition-stand-2/ https://www.aspectexhibitions.co.uk/blog/making-small-exhibition-stand-2/#respond Thu, 08 May 2014 12:45:27 +0000 http://www.aspectexhibitions.co.uk/?p=2453 For businesses of all sizes, trade shows and exhibitions provide an invaluable opportunity to raise brand awareness and generate new sales. But how can you successfully vie for visitor attention at a crowded show if you only have a small exhibition stand? The good news...

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For businesses of all sizes, trade shows and exhibitions provide an invaluable opportunity to raise brand awareness and generate new sales. But how can you successfully vie for visitor attention at a crowded show if you only have a small exhibition stand?

The good news is that, in this environment, bigger is not necessarily better. With a little thought and preparation it’s perfectly possible to maximise the potential of a small exhibition stand, making it attractive to potential customers at the show and enabling your business to reap the many benefits of exhibiting.

Here, specialist exhibition stand designers and installers Aspect Exhibitions explain the best ways of making the most of your small exhibition stand.

1. Make sure you’re only exhibiting at appropriate events

The best possible exhibition is one that will be visited exclusively by people who are only interested in purchasing products and services in your business sector. With a little prior research you can find out which shows attract your target market and focus your efforts on these, giving your small exhibition stand a greater chance of making an impact with the right kind of visitor and saving you the time and expense of exhibiting at unsuitable events.

2. Design your small exhibition stand to be different and memorable

A custom-designed and themed small exhibition stand that immediately conveys to visitors exactly what your business is all about in a way that is eye-catching and unique will ensure that it stands out among the larger but potentially ‘blander’ stands of your competitors.

3. Choose your exhibition space with care

It’s vital to locate a small exhibition stand where it will benefit from the greatest visitor footfall in accordance with your budget, but avoid positions beside the entrances or exits of an exhibition venue as these can be often overlooked by visitors.

4. Ensure your branding and message are clear and visible from a distance

To give your small exhibition stand the best opportunity to be seen, keep your graphics and text simple, large and clear and ideally positioned in the upper half of your exhibition stand to minimise visibility being blocked by visitors. Signage positioned above your stand will aid visibility from a distance but must be kept brief and unambiguous.

5. Use lighting effectively

Illuminating your small display stand effectively will make it more eye-catching and attractive to visitors. Appropriate lighting can be used to create a positive mood or to highlight particular aspects of your stand such as a key message or product.

6. Less is more with a small exhibition stand

Where space may be limited it’s essential that your small exhibition stand only features those elements that are necessary to achieve your goals of increased sales leads and closures. Trying to fill every available space and surface with products, literature, giveaways and displays will result in a stand that looks cluttered and is ultimately confusing for potential customers.

7. Use modular display items to maintain a professional image

Any positive impact created by your small exhibition stand will be undermined by the addition of ‘improvised’ or incongruous elements. A trestle-table, for example, is no substitute for a proper counter. Customising your small exhibition stand with matching modular items such as display stands, furniture and counters ensures that it looks professional throughout.

8. Ensure your exhibition stand staff are proactive

No matter how well-designed, eye-catching and attractive your small exhibition stand is it would be foolish to simply stand around and wait for visitors to turn up of their own accord. People prefer to buy from people, so getting staff to take a proactive and friendly approach, chatting to event visitors and inviting them to take a look at your exhibition stand is an essential means of getting the most from it.

9. Take advantage of your surroundings

Depending upon the location of your small exhibition stand there may be features of the venue that you can use to enhance its visibility. It might be possible, for example, to affix an eye-catching backdrop to a rear wall or post additional signage or banners on a nearby pillar, but it’s sensible to check with the exhibition organisers first.

10. Give visitors a compelling incentive to visit your small exhibition stand

Competitions, prize draws, appropriate giveaways and promotional discounts are all tried-and-trusted methods of attracting visitors to an exhibition stand and are suitable for exhibition stands of all sizes. Avoid large-scale attractions such as video or table-top games which take up space. Ensure any attractions are widely publicised to visitors both before and during the show.

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10 Compelling Reasons Why You Should Exhibit https://www.aspectexhibitions.co.uk/blog/compelling-reasons-why-you-should-exhibit/ https://www.aspectexhibitions.co.uk/blog/compelling-reasons-why-you-should-exhibit/#respond Tue, 06 May 2014 11:40:39 +0000 http://www.aspectexhibitions.co.uk/?p=2426 Many businesses find it all too easy to persuade themselves that exhibiting at trade shows or exhibitions is a waste of their time or money. Typical excuses include “we won’t see a return on our investment in exhibiting”, “we could spend the time more profitably...

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Many businesses find it all too easy to persuade themselves that exhibiting at trade shows or exhibitions is a waste of their time or money. Typical excuses include “we won’t see a return on our investment in exhibiting”, “we could spend the time more profitably or productively” or “it will be too difficult to stand out against our competitors”.

In reality, trade shows and exhibitions are an invaluable marketing and sales opportunity for business, but they also provide a host of additional benefits that more than justify any initial investment in exhibition equipment.
For any business that believes exhibiting is an unprofitable or unproductive exercise, the industry experts at custom exhibition stand contractors Aspect Exhibitions urge you to take a look at the following 10 compelling reasons why you should exhibit.

1. Generate new leads and sales

The majority of exhibition and trade show visitors are typically budget-holders or purchasing decision-makers who are actively seeking products, services and suppliers. Effectively, an exhibition provides a captive audience of potential customers for your product. Staffing your exhibition stand with your most experienced and capable sales people should enable you to generate new sales leads and close sales easily and cost-effectively.

2. Build and promote brand awareness

Exhibitions and trade shows provide unparalleled opportunities to raise awareness of your business and amongst the people who count. A unique and eye-catching custom-built exhibition stand which clearly displays your business name, brand or logo will attract potential customers and provide increased exposure for your products and services.

3. Obtain free customer insight and feedback

Exhibitions are attended by people who know about and use the products and services you sell. These visitors are a priceless source of opinion and feedback that can help you refine, develop and improve every aspect of your business offering. Conducting a simple survey or focus group with the visitors to your exhibition stand can provide the kind of valuable data that you might otherwise pay an external research agency to collect on your behalf.

4. Effectively trial or launch a new product

There are few better places to trial a prototype or to launch a new product than at a trade show or exhibition. Hands-on product demonstrations with the people who are most likely to purchase will not only create a buzz among the community about your new product but can also provide useful information as to how a prototype might be modified or improved before its final release to market.

5. Gain competitor intelligence

What is it that your business competitors do differently or better. Are their products or services more popular and profitable than yours? Which direction is their business moving in? In an exhibition hall filled with businesses that operate in the same market space it’s easy –and free – to discover exactly what the competition is up to, and to use this information to enhance your own business.

6. Establish beneficial business partnerships

Taking time to explore an exhibition or trade show and talk to other exhibitors may reveal the potential to form mutually beneficial relationships with businesses that complement or are affiliated with your own.

7. Strengthen existing customer relationships

By inviting existing customers to visit them at a trade show or exhibition, companies that lack sufficient resources to arrange regular meetings gain the opportunity to talk face-to-face with existing customers, helping to build trust and satisfaction, strengthen existing business relationships and perhaps explore opportunities for further business.

8. Obtain free media publicity for your business

Larger trade shows and exhibitions are often routinely visited by journalists for industry publications or for the local press. Engaging journalists and offering to be interviewed about your experiences at the show or to give your opinion can be a useful, free way of gaining publicity for your brand in print and online.

9. Build trust with new and potential customers

Reaching out to new and potential customers face-to-face at an exhibition or trade show is a far more positive and effective means of generating leads and sales than traditional cold-calling or speculative email marketing campaigns. Establishing a dialogue in person at the show not only makes follow-up calls or emails an easier proposition because you have already met the recipient, but also increases the likelihood of their success.

10. Gain valuable experience for future exhibitions

Once you have invested in a well-designed and high-quality exhibition stand this can be used at events for years to come. Every exhibition or trade show you attend offers the opportunity to monitor your performance, discover what works and what doesn’t and enable you to refine and improve your approach to exhibiting in order to gain the maximum benefit from every show you attend.

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10 Effective Ways to Attract More Visitors to your Exhibition Stand https://www.aspectexhibitions.co.uk/blog/10-effective-ways-attract-visitors-exhibition-stand/ https://www.aspectexhibitions.co.uk/blog/10-effective-ways-attract-visitors-exhibition-stand/#respond Thu, 01 May 2014 11:25:07 +0000 http://www.aspectexhibitions.co.uk/?p=2422 Naturally, one of the key metrics of your performance at an exhibition or trade show is the number of visitors your exhibition stand attracts. After all, every visitor is a potential customer for your product or service and the more of them you can encourage...

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Naturally, one of the key metrics of your performance at an exhibition or trade show is the number of visitors your exhibition stand attracts. After all, every visitor is a potential customer for your product or service and the more of them you can encourage to spend time at your stand the better your chances of securing new sales. But how can you stand out from the crowd when you’re surrounded by your competitors at an exhibition?
Here, specialist exhibition stand contractor Aspect Exhibitions shares 10 effective ways to attract more visitors to your exhibition stand.

1. Ensure your exhibition stand’s design is eye-catching and unique

A high-impact and attractive exhibition stand doesn’t have to cost a fortune, and opting for a unique, custom-designed stand that gives the best possible impression of your business is an investment that should reward you with increased visitors at show after show.

2. Add an exhibition stand attraction

There are all kinds of entertaining and compelling attractions that you can integrate with your exhibition stand in order to grab the attention of visitors and bring them over. With options including table football, Scalextrics, reaction testing games, video games, Formula One driving or golf simulators, model car racing and a host of other fun ideas, creating a buzz with the right exhibition stand attraction is a sure-fire way to attract more visitors.

3. Choose your exhibition stand’s location with care

Areas with high visitor footfall are a must, of course, but the first stand near the entrance and the last stand on the way out of an exhibition hall usually lose out. Negotiate the best possible site for your stand – within your budget – at the earliest possible opportunity to get a head start on your competitors.

4. Give away freebies that people will want to visit your stand for

Forget branded ball-point pens, pads of Post-It notes, stress toys and other stuff that visitors are likely to ignore or take and then forget about. If you want to get loads more visitors to your exhibition stand (and if you’re allowed) try giving away free coffee, or free snacks, cookies or branded chocolate. Another idea is to set up your own free Wi-Fi hotspot, allowing stand visitors to access it in exchange for their business contact details.

5. Provide incentives in the run-up to the exhibition

Clearly it’s sensible to let both existing and potential customers know well in advance that you’ll be attending a particular trade show or exhibition, using email, social networks, advertisements in trade magazines or your own website. These communications can also provide incentives to visit your exhibition stand, in the form of exclusive invitations to product demonstrations, printable discount vouchers which can only be redeemed at your stand etc.

6. Ensure exhibition stand staff are friendly and proactive

Proactively engaging with potential customers rather than waiting in the hope that they’ll wander over to your exhibition stand of their own accord can work wonders. Simply smiling and asking attendees how they’re enjoying the exhibition can spark a conversation that can be continued at your stand. The key is to be welcoming, professional and sincere.

7. Don’t overdress or underdress your exhibition stand

Studies show that the majority of exhibition or trade show visitors have purchasing power and are there to evaluate the products and services on offer. Making your exhibition stand too ‘busy’ or cluttered with products, documentation, displays, signage, giveaways etc. can have a negative effect if it’s too difficult for potential customers to easily find what they’re looking for. By the same token, an exhibition stand that appears bare, minimalist and uninteresting is unlikely to attract or hold the attention of visitors.

8. Use social media to your advantage

If your business has a Twitter feed you can use this to tweet your followers even whilst you’re exhibiting to tell them news, opinions and experiences of the show as they happen, and to let them know the location of your stand and of any special promotions you might be running for the benefit of exhibition visitors.

9. Make visiting your exhibition stand a hands-on or interactive experience

Getting potential customers personally involved with your business by providing hands-on product demonstrations and trials or deploying interactive touch-screen technology such as tablet PCs loaded with interesting and entertaining content about your company will provide a greater incentive to visit your exhibition stand than simply explaining your products or handing out printed specifications and sales literature.

10. Adopt, adapt and improve your competitors’ strategies

Not only are exhibitions and trade shows a potentially invaluable source of new customers they also allow businesses to keep an eye on what the competition is up to. If a competitor’s exhibition stand is gaining far greater attention and visitor numbers than your own, you have the perfect opportunity to discover their secret and adapt it (but don’t flagrantly copy it) to your own advantage.

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